Originally Posted by dyna mo

well, h-d has certainly marketed their products with the *i'm a badass* angle and it's worked extremely well for them up till the recent economic downturn that has hurt all mc sales, they are now left with the daunting proposition of reinventing themselves going forward and also trying to capture younger riders and female riders.

while the h-d execs have made some serious blunders (turning themselves into a loan institution more than a manufacturer, etc) i do think they can sort it out.