Quote:
Originally Posted by Doctor Dre
BTW Sleazy I say fuck promoters. I had 8 motivated ones, and when I started doing the same thing I ended up grabbing 90 % of their guests on my own... You just need to have high penetration on the web nowdays, nightlife clients are definitly connected.
- Build a good website (mine averages over 500 pageviews a day, the nights we are open more then 1000)
- Use a good CRM to collect data (sms, email addys, bdays promotions etc) that automaticly contact them when I need too (eg offer them a limo ride and guestlist for bdays). I have about 12 000 entries in it. Got most of them through contests etc. We bought a limo for that
I also have a huge network on facebook (over 10 000 people too)
And our social network (reaching over 12k 18 to 35 weekly).
Except students groups I don't need promoters anymore, way less hassle. |
i agree you end up taking all the promoters clients - most ARE turds...but you asked info for starting a NEW venue... if you have the leads use em!. if you don't use promoters till you don't need em.
It never hurts to cycle one in now and then that can bring in a new crowd of people too....
a little info you're probably already doing but never hurts to throw out there....
I ran an average of 5000 invites for most events I threw - only a 450 person club though...... many events got over 10K out - I'd average 300 people coming from 5000 invites or so (300 was a perfect number for a great night at my club for it's size - not too packed but still very busy)....
the internet is a great way to promote, i did most of my promotion through it.
I'd also take tons of hot girls up to my office and offer a few free drinks if they invite all their friends on facebook to future events. Most hot girls have 1000 friends on facebook. I made sure they did it in front of me - bar sluts always lie LOL - but by having the invites come from different people all the time I found they got better exposure, and when it came from a hot girl that hadn't ever sent out many invites to anything before I got the best results... My feeling was if they came from the same person all the time they started to get ignored. After having several new people hit their lists up, a week before then I'd use my and staff's in house lists to overlap what had been sent out.
anyway good luck with it! From what I hear Montreal is a much better city to work with in the liquer business. I've always loved the night clubs there.