BTW Sleazy I say fuck promoters. I had 8 motivated ones, and when I started doing the same thing I ended up grabbing 90 % of their guests on my own... You just need to have high penetration on the web nowdays, nightlife clients are definitly connected.
- Build a good website (mine averages over 500 pageviews a day, the nights we are open more then 1000)
- Use a good CRM to collect data (sms, email addys, bdays promotions etc) that automaticly contact them when I need too (eg offer them a limo ride and guestlist for bdays). I have about 12 000 entries in it. Got most of them through contests etc. We bought a limo for that
I also have a huge network on facebook (over 10 000 people too)
And our social network (reaching over 12k 18 to 35 weekly).
Except students groups I don't need promoters anymore, way less hassle.