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A soundproof or almost soundproof balcony with glass walls and floor, so you can look at the people at the dancefloor and on the stage while enjoying a drink and some conversation. Put up some couches and make them semi-private, i.e. half to 3/4 of a circle with the opening part facing the special bar that you put up there. To be able to go all night, an experienced party animal knows that you need some place to wind down and relax some. You could either charge extra for this VIP comfort, or make the drinks there more expensive. People accept that and actually enjoys it.
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The truth is not affected by the beliefs, or doubts, of the majority.
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