"Mad Libs" Style Form Increases Conversion 25-40%

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  • okok
    Confirmed User
    • Jan 2003
    • 502
    #1

    "Mad Libs" Style Form Increases Conversion 25-40%

    Interesting test case here:

    http://www.lukew.com/ff/entry.asp?1007

    Summary: what happens when we make a form in a "narrative" style versus a linear style?

    I want access to blah.com right now! Make my username ________ and my password ______. My email address is ________.
    Thoughts?
    Tags: None
    • TheDoc
      Too lazy to set a custom title
      • Jul 2001
      • 13827
      #2
      Interesting....and good find. I will make a note to test that on a porn site in the next few days.
      ~TheDoc - ICQ7765825
      It's all disambiguation

        Comment

        • Paper_Amar
          Confirmed User
          • Jun 2007
          • 2607
          #3
          interesting... someone care to try this out?
          My icq; 4 4 7 5 4 2 1 2 8
          Amar @ paper street cash .com

            Comment

            • Paper_Amar
              Confirmed User
              • Jun 2007
              • 2607
              #4
              damn doc, how did you beat me to that.. i was going to bring this to you for test!!!!!
              My icq; 4 4 7 5 4 2 1 2 8
              Amar @ paper street cash .com

                Comment

                • TheDoc
                  Too lazy to set a custom title
                  • Jul 2001
                  • 13827
                  #5
                  I just upgraded ESP to 2.0, guess the new version is rocking it
                  ~TheDoc - ICQ7765825
                  It's all disambiguation

                    Comment

                    • CheeseFrog
                      Confirmed User
                      • Dec 2003
                      • 1724
                      #6
                      Does CCBill offer a form like this, or do you have to make one yourself?
                      Cary | AIM: cheesefrog | ICQ: 4287002

                        Comment

                        • kristin
                          GOO!
                          • Sep 2002
                          • 9768
                          #7
                          I loved Mad Libs. They were so entertaining as a child, I got my oldest one for Christmas last year.

                          Now back to topic at hand ...
                          Vacares rules.

                          "Usually only fat guys have the kind of knowledge and ability that Kristin has."

                            Comment

                            • Naechy
                              Confirmed User
                              • Sep 2007
                              • 6497
                              #8
                              very interesting
                              Adult SEO Labs * Buying Links * SEO
                              666-874

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                                • TheDoc
                                  Too lazy to set a custom title
                                  • Jul 2001
                                  • 13827
                                  #9
                                  Originally posted by CheeseFrog
                                  Does CCBill offer a form like this, or do you have to make one yourself?
                                  You should be able to do that, just create a pre-form with the fields you want to pass in along with all the other goodies... but I don't know if the passed in fields will turn off on the cc page like they do on standalone programs.
                                  ~TheDoc - ICQ7765825
                                  It's all disambiguation

                                    Comment

                                    • okok
                                      Confirmed User
                                      • Jan 2003
                                      • 502
                                      #10
                                      Originally posted by TheDoc
                                      Interesting....and good find. I will make a note to test that on a porn site in the next few days.
                                      Awesome buddy, looking forward to your results! What test platform do you use btw? GWO? Rolled your own? Something else?

                                        Comment

                                        • TheDoc
                                          Too lazy to set a custom title
                                          • Jul 2001
                                          • 13827
                                          #11
                                          Originally posted by okok
                                          Awesome buddy, looking forward to your results! What test platform do you use btw? GWO? Rolled your own? Something else?
                                          I have my wife roll mine... outside of that, I just find a join page with a steady ratio and show this to U.S. traffic only. Then I track errors, submit ratios, joins, returns, cascades, etc.

                                          Nothing fancy but I can track it down to unique things like: The % of people that buy after a username error. Which I think will be a factor, it's not going to be as easy to display error messages in the mad libs format.
                                          ~TheDoc - ICQ7765825
                                          It's all disambiguation

                                            Comment

                                            • okok
                                              Confirmed User
                                              • Jan 2003
                                              • 502
                                              #12
                                              Originally posted by TheDoc
                                              Which I think will be a factor, it's not going to be as easy to display error messages in the mad libs format.
                                              Ah nice catch.... on another note, wouldn't it be awesome if there were some standard for presenting form validation errors? Always a pain, especially when dealing with translations, when "Username too short" is "Flikkidyskoobin dinglingberrybaken Skyttttlewich McDooz" in Finnish

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                                                • alexchechs
                                                  Confirmed User
                                                  • May 2008
                                                  • 3474
                                                  #13
                                                  this is very interesting. Worth a test for sure
                                                  Alex Chechs
                                                  http://thefawnconspiracy.com

                                                    Comment

                                                    • Jayvis
                                                      Confirmed User
                                                      • Nov 2005
                                                      • 5430
                                                      #14
                                                      cant wait till this becomes the norm, everyone gets annoyed and they do another study and find the exact opposite is true

                                                        Comment

                                                        • TheDoc
                                                          Too lazy to set a custom title
                                                          • Jul 2001
                                                          • 13827
                                                          #15
                                                          Originally posted by Jayvis
                                                          cant wait till this becomes the norm, everyone gets annoyed and they do another study and find the exact opposite is true
                                                          What works for one person doesn't mean it won't work for another... or even a different tour on the same site.
                                                          ~TheDoc - ICQ7765825
                                                          It's all disambiguation

                                                            Comment

                                                            • okok
                                                              Confirmed User
                                                              • Jan 2003
                                                              • 502
                                                              #16
                                                              Originally posted by Jayvis
                                                              cant wait till this becomes the norm, everyone gets annoyed and they do another study and find the exact opposite is true
                                                              That's why you've gotta ABT... always be testing. Optimization has no beginning or end ;).

                                                                Comment

                                                                • dyna mo
                                                                  just a fucking jerk
                                                                  • Dec 2008
                                                                  • 68184
                                                                  #17
                                                                  how did the testing go on this?

                                                                    Comment

                                                                    • 96ukssob
                                                                      So Fucking Banananananas
                                                                      • Mar 2003
                                                                      • 12991
                                                                      #18
                                                                      vehix.com uses this and i find it pretty annoying
                                                                      Email: Clicky on Me

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                                                                        • AdultSoftwareSolutions
                                                                          Confirmed User
                                                                          • Mar 2009
                                                                          • 193
                                                                          #19
                                                                          Anyone A/B test this? I'm curious to see some numbers.
                                                                          Adult Software Solutions (ICQ 559884738)
                                                                          PHP, MySQL, Flash, Actionscript, Java, Wowza, CMS, Tube, VOD, CRM, Dating, Social Networks, Paysites, TGPs, Directories and more.
                                                                          If you can think it I can build it.

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                                                                            • TheDoc
                                                                              Too lazy to set a custom title
                                                                              • Jul 2001
                                                                              • 13827
                                                                              #20
                                                                              No tests yet...
                                                                              ~TheDoc - ICQ7765825
                                                                              It's all disambiguation

                                                                                Comment

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