Some people read a marketing book and think that to make an ad you list good things you do. Meh. Everyone does that. It?s dull. No standout. No differentiation. Same old bullshit. ?We are market leaders in x?. ?We have the best widgets in SoCal?. Sigh. It?s REALLY hard to come up with effective ideas for adverts. And to be honest, listing some things you do well isn?t really going to cut it with skeptical porn professionals.
Let?s look at hosting, for an example. If you are a porn hosting company what could your Unique Selling Points (USPs) possibly be?
* You are rarely down
* You have great support
* You have wicked cool data centres
Not much else really. To be honest. there isn?t anything else. It?s a hosting company. Essentially really, really dull. It?s a room for of boxes. Why should anyone really care? And most importantly, why should anyone tell anyone else about your hosting?
What you need is a story. Something someone can tell someone else quickly and easily.
So, let?s pick Brad from Mojo as an example. What could he do to make a story worth telling?
CONTINUES:
http://www.adultmarketing.co.uk/2010...ost-is-clever/
Let?s look at hosting, for an example. If you are a porn hosting company what could your Unique Selling Points (USPs) possibly be?
* You are rarely down
* You have great support
* You have wicked cool data centres
Not much else really. To be honest. there isn?t anything else. It?s a hosting company. Essentially really, really dull. It?s a room for of boxes. Why should anyone really care? And most importantly, why should anyone tell anyone else about your hosting?
What you need is a story. Something someone can tell someone else quickly and easily.
So, let?s pick Brad from Mojo as an example. What could he do to make a story worth telling?
CONTINUES:
http://www.adultmarketing.co.uk/2010...ost-is-clever/
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