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Yahoo has been fucking up for a while now.
Killing off paid inclusion was the stupidest decision they could have made, it hurt them and their clients.
Google has more traffic, but yahoo offers a unique channel of older, less web savvy surfers. You know, the kind of people who typically whip out credit cards ;)
Goog will always do more sales volume, but YHO has always been more profitable. Sucks to see those days ending.
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