Late last year we released the Social Search experiment to make search more personal with relevant web content from your friends and online contacts. We were excited by the number of people who chose to try it out, and today Social Search is available to everyone in beta on google.com.

We've been having a lot of fun with Social Search. It's baby season here on our team ? two of us just had little ones, and a third is on the way. We're all getting ready to be parents for the first time and we have lots of questions. So, what do we do? We search Google, of course! With Social Search, when we search for [baby sleep patterns], [swaddling] or [best cribs], not only do we get the usual websites with expert opinions, we also find relevant pages from our friends and contacts. For example, if one of my friends has written a blog where he talks about a great baby shop he found in Mountain View, this might appear in my social results. I could probably find other reviews, but my friend's blog is more relevant because I know and trust the author.