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Old 01-17-2010, 08:16 PM  
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Change in Adwords' URL DISPLAY policy (SEM)

Just in case you didn't hear about this yet--Google Adwords has changed their policy regarding subdomain displays: http://adwords.blogspot.com/2010/01/...play-urls.html
Beginning this week, all ads leading to sites on hosted domains will need to have display URLs that accurately reflect their destinations.

Let's say I wanted to create an ad linking to this blog: http://adwords.blogspot.com. In the past, blogspot.com would have been an acceptable display URL. Because there are so many independent blogs hosted on http://blogspot.com however, we now require the display URL to reflect the specific blog reached upon clicking the ad? in this case: adwords.blogspot.com.

Incorrect:

Destination URL: http://adwords.blogspot.com
Display URL: blogspot.com

Correct:

Destination URL: http://adwords.blogspot.com
Display URL: adwords.blogspot.com
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