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It all depends on what you are buying for and what the landing page you are sending the traffic too.. I buy both banner spots and skimmed traffic for different sites we own. If the page you have them go to is a video, then skimmed traffic is really good off of a tube site since that is what the surfer was looking for. If you are advertising a membership site or a dating site you want it to be more targeted traffic you get from a banner. If you are buy on a PPC basis, it really doesn't matter what you banner looks like, brand the hell out of your company. CPM basis you want you banner very clicky.
Just my .02 a click worth
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