Quote:
Originally Posted by RTP
importance is a discussion that can go on forever. some say it has no value and given the fact it was removed from google wmt recently and that itself is a sign that it's importance is on the decline.
bottom line is no one is right on how important it is because it's all speculation. the only truth is that PR is a factor, but it's only 1 factor of hundreds now

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im not sure why they removed it, but it makes sense that google would want everything to be more organic and not help people who are trading links to boost their SE results.