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The mainstream "continuity" (acai, etc) businesses are the ones who have to worry. There was some really corrupt "cross selling & rebill" stuff that was occurring and the credit card companies finally decided to put their foot down on it. From what I can tell, this will only affect companies seriously abusing the recurring billing model & cross sales.
Visa, MC, BBB and FTC are teaming together to stop the abuse but I don't think any official rules and regs have been issued. It sounds like it is merchant specific though, but I haven't seen any hard facts. So yes, it is all speculation at this point.
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GTBill.com
Low Rates & High Fives.
Marketing Director
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