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Originally Posted by potter
The plain and simple truth is, if you're sales are down and you're loosing money. It's your own fault. Seriously.
blah blah
So, here we go;
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Peanut Gallery reporting in !!
Quote:
Originally Posted by potter
1. The flooding of the market, and the dot com bubble
Your not original, and this market is flooded with newbies and people building the same site you have to sling a product. Every minute hundreds of kids in their parents basements, and dozens of jackasses with a deep pocket book are going out there and building websites.
This industry is literally drowning itself. Web technology has become so advanced and prevalent. It would only take your 80 year old grandmother ten minutes to have a website up promoting bigdickbob.com on a wordpress blog SEO'd for google images. You're not competing with a hundred other websites anymore. You're competing with millions of other websites, with a thousand new ones opening every day. What's that? You just opened up a mutant donkey scat site that only contains mules with three legs, brown fur, who take purple shits on midgets. Yeah, well join the club. My sister opened up ten of them last week. It's even worse for affiliate sites, every kid old enough to walk probably has at least ten TGPs/MGPs/Tube promoting the latest teen hitchhiker paysites.
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Its not that everyone has a mutant donkey scat site - its that everyone makes a FREE mutant donkey scat site to sell ads to a dating site - and once the mutant donkey scat content is all FREE everywhere - you can't sell a membership to a mutant donkey scat paysite.
Unless you are the premier mutant donkey scat producer in the world - then you can sell one membership to a pirate who will spam it all over torrents/tubes/fileshare for FREE while selling ads for dating sites.
lol - 'mutant donkey scat website' - I LOVE that
Quote:
Originally Posted by potter
2. Technology innovation has been flushed down the toilet
Remember when the adult industry was the one building the innovation? When porn was using the leading edge of technology and techniques. That has become a thing of the past. Porn has now become so far behind the curve it's not even funny. How long ago did youtube come out, and most of this industry probably doesn't have the slightest clue how streaming media delivery works.
""Email alert! We just updated SoSo's tour with a flash video!"" Wow, don't hurt yourself with that one there. But just so you know - My uncle does that every day, from his mobile phone. How could anyone expect their sales to not drop when their product still looks just like it did ten years ago. If you don't innovate your business, the only thing you should expect is for your sales to drop.
No longer can you sit around using technology from three years ago. If it's over a year old, you need to update your shit. Technology moves fast, real fast. Specially trends with the internet. If you want to be someone and sell something, do it with innovation. Use the best damn technology that is available and use techniques that are original and cutting edge.
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Lets review these massive fast changing technological advances that move fast, real fast...
(beginning of the Internet) BBS single connection file downloading
(most of the rest of the Internet) GUI (functional website with members area and clickable links and a tour)
(Current Internet) Flash (preview or not - with or without encryption)
did I miss anything? (gee, that WAS fast)
why don't you add some of these "new best damn cutting edge technologies and techniques" that obviously none of us know about?
Quote:
Originally Posted by potter
3. Update your product
There's quite a few ways of creating and delivering your product. Really, there are a TON of new and creative ways. Instead, this industry relies on selling digital images and digital movies as it's product. You purchase access to a hidden area, where the images and videos exist to view or download. It's the same product system that the industry used in the mid-nineties. You know what else dates back that far? The cordless telephone. Yup, this industry is still using a product system that dates as far back to when the cordless telephone made it's break into households across the country.
Really, with all the features and functionality of website technology out there right now. Everyone is still mostly promoting a product that is so archaic Jesus had better options.
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you almost had a real point on this one - except you went back to the 'new and exciting cutting edge technology and techniques' song and dance - updating your product should have been about continually adding content - with a sidebar about 'know the niche you are shooting or gtfo'
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Originally Posted by potter
4. Pricing
For the record, I have three memberships to adult paysites. Paysites I could easily get a free membership to but simply decided to purchase one instead. Because these sites run off an intelligent cutting edge pricing plan. The most basic understanding of business model pricing would be when the economy tanks, your market is saturated, and the technology makes it easier for you to provide. Your price goes down. The complete opposite has happened through out the years though. Instead greed and idiocracy has taken over.
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However in the industry, we've seen an increase in subscription price across the board. Instead of simple supply and demand, and competition taking over. Pure greed has taken over. We see one paysite selling their subscription for $25 and feel if they can charge that we can try for $30, someone see's that and tries $35, then $40, and so on. It's literally backwards. Specially when you consider most are still selling a product that runs on a system two decades old, and have no innovation to their website or business model.
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Shoot with some production standards (as they relate to the niche you are shooting) - KNOW THE NICHE that you are shooting for - basic marketing 101 - make the product that someone actually WANTS - they will pay for it - whatever it costs.
well, until a pirate grabs your stuff and spams it everywhere for FREE in an effort to sell dating site memberships. Then you are fuxxored.
lol
'cutting edge pricing plan' - lets see - that would be somewhere between 1$ and $50 - just like its always been. real cutting edge thinking there Bro
Quote:
Originally Posted by potter
5. Screwing your customer
Somewhere along the way profiteering really took a bad turn. At one point, the greed became so overwhelming. This industry turned into a back alley operation running the lines of legality.
Instead of making a unique site, with innovative technology, and a great product. It turned to credit card fraud, cross sales and hidden join forms. Skirting the edge of legality and credit card fraud. Hitting the consumer with $100+ charges when they signed up for a $20 website.
The one true gem in this industry is the consumer, and it's our business to find the consumers out there who want to buy pornography. To find one of those consumers, and to simply burn them so bad as to possibly jade them from ever buying porn online again. It completely negates the purpose of selling porn, and it is the absolute most detrimental thing that could be done. Murdering people in the street might as well be a better business model if it gets you publicity. It might as well literally be better than burning your customer so bad with something like possible credit card fraud.
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Bang on with this one - I gives you
for your innovative and astute observation
Quote:
Originally Posted by potter
6. Not stepping up and solving your problems. Just blaming everyone else but yourself
When it comes down to it, it's just easier to blame the other guy. It's just easier to blame someone or something else for your shortcomings. Instead of taking the time to figure out a solution and come out on top. The majority will just sit on their ass and whine about it.
When piracy became big. Did you take the time to educate yourself on copyright infringement? Working in an industry who's sole product is digital media which is copyrighted, one of the first business models should be preparing and modeling the way to protect your copyright and take action against copyright infringement.
When tubes came out. Did you switch over to the greatest innovation in content delivery since the <img> tag? Did you not see it coming even when the all mighty Google bought YouTube? Where you living under a rock, or are you really just that dense? |
I agree that Tubestyle delivery taking over a tour to a paysite - giving out only 30sec to 1min TEASER previews would have been brilliant.
FUCKING BRILLIANT - but of course the idiots had to take that ball and turn it into full length FREE video delivery with lots of stolen content on some - in an effort to sell dating memberships. The idiots always ruin a brilliant idea. I will give you one
for almost getting this point right.