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good points in this thread.
killing off the affiliate side wouldn't be that wise. there are tons of benefits that affiliates provide even if they aren't whales. since there isn't really a way to determine value when it comes to branding and exposure. one can only speculate...but the benefit is there regardless. it's apples to oranges but consider this, cj and linkshare exist for a reason
that being said...a program without it's own traffic sources is pretty much at the mercy of the market.
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Jimmy James  ATKingdom/AMK Empire Since 1996 - My Movies
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