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The answer is simple I think - they are pushing the same 1080p signal to ALL their subscribers at the exact same time, so in effect it is one signal being sent out per channel of TV. If you are watching youtube, and say maybe 10,000 other internet subscribers are at the same time, even though youtube uses far less bandwidth, it would still use far more resources on the satellite end because there are so many users doing so many different things.
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