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How do you get someone to pay for something that they can get for free? You can't change human nature.
The only thing that stops the average person from walking into Macy's and leaving with a trash bag full of clothes is the jail deterrent.
People take digital stuff because they know they can get away with it. You can't arrest everyone that steals digital content, but you can at least educate that their theft will not perpetuate the creation of new content they supposedly love so much. I don't think most poeople are just scummy thieves, but I'll bet they never just stop for a moment to ponder the ripple effect their harmless download has on the movie/music/TV/software industry.
I've had my share of free downloads, but I've been getting out my wallet for the last few years, so I don't contribute to the problem.
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