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Originally Posted by Pleasurepays
its useful in that you can build one way back links to your own sites from sites / pages that clearly exist outside your network - even more useful if you're doing it on a large scale. not very useful if your doing things on a small scale. (i.e. you have a fist full of sites, your working trades with people etc)
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This is entirely applicable to small scale operations. It's bum marketing at it's finest. Free properties are a great way to build free backlinks for small projects. Pages that are a few layers back into your website which are SEOd for a specific term can each have their own blogger blog created quickly, with a little bit of content slapped together and SEOd specifically for that term. Strengthening your chase for longtail search terms while forwarding a lil juice onto your site. Rinse and repeat with other free blogging platforms and so forth.