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With a fan sign you usually have an oral license than can be revoked at anytime. The owner of the rights are the model....and the photographer who owns the copyright in the picture. If she signed a model release then her rights pass to the photographer/program/sponsor. If the photographer signs a work for hire or works as an employee of the sponsor/program then his rights pass to sponsor/program.
In order for you to own the fan sign you will need, in writing, an assignment of rights from the photographer/program/sponsor as well as a model release signed by the model. If she isnt completely naked you probably do need to worry about 2257 though.
Ron does bring up a good point about TMs. If you have releases make sure it covers TMs as well.
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