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I get your point. However, being good at running a company is not the same thing as being good at customer support. I don't many highly successful company owners want to spend a big chunk of their day explaining, over and over again, the definition of a join hit.
I got into doing affiliate support work because I am ultra paranoid about not having a dependable wage. So, I do this on top of my own affiliate work and I do think that more reps/affiliate support people should come from that background so they can at least speak with some knowledge. However, being a webmaster and doing support are two very different skill sets. All you have to do is read some of the icq logs that people post and see that.
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