Online marketing: Over 80% of Americans use SOCIAL MEDIA monthly

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  • $5 submissions
    I help you SUCCEED
    • Nov 2003
    • 32189
    #1

    Online marketing: Over 80% of Americans use SOCIAL MEDIA monthly

    Expectedly, younger people dominate the demographic distribution of social media users but older individuals (with more money and more lucrative targets for marketing) are increasing:
    [N]ow more than half of adults ages 35 to 44 are in social networks. Adults ages 45 to 54 grew their Joiner behavior nearly as much, but still lag behind the 35- to 44-year-olds; 38% of those ages 45 to 54 use social network sites regularly. These consumers also increased their Creator activities to the point where one in five produce social content. With this age group including nearly 70% Spectators, marketers can now safely create social media marketing for people ages 35 and older.

    Original report: http://www.forrester.com/Research/Do...,55132,00.html
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    • $5 submissions
      I help you SUCCEED
      • Nov 2003
      • 32189
      #2
      This is tremendous

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        • seeandsee
          Check SIG!
          • Mar 2006
          • 50945
          #3
          Originally posted by $5 submissions
          Expectedly, younger people dominate the demographic distribution of social media users but older individuals (with more money and more lucrative targets for marketing) are increasing:
          [N]ow more than half of adults ages 35 to 44 are in social networks. Adults ages 45 to 54 grew their Joiner behavior nearly as much, but still lag behind the 35- to 44-year-olds; 38% of those ages 45 to 54 use social network sites regularly. These consumers also increased their Creator activities to the point where one in five produce social content. With this age group including nearly 70% Spectators, marketers can now safely create social media marketing for people ages 35 and older.

          Original report: http://www.forrester.com/Research/Do...,55132,00.html
          wow 80% ????
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          Contact here

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            • Wizzo
              2011 GFY Hall of Fame!
              • Nov 2000
              • 15224
              #4
              What's really crazy is only 74.7 % of Americans use the Internet at all, so just how are those 6+% not using the internet accessing those sites?? Guess that's what the $500 report will tell you...
              Last edited by Wizzo; 08-27-2009, 01:11 PM.
              Looking for Opportunity!

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                • FreeHugeMovies
                  Too lazy to set a custom title
                  • Dec 2001
                  • 14141
                  #5
                  Social and mobile is the way of the future.

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