Quote:
Originally Posted by weekly
Interesting point. How do they help? Branding is a decision made by the program owners I would think.
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Exactly right.
This is a business. It would be nice to see more business minded folk in this thread. The facts are the facts in 2009 and it is clear in the trades, and on the boards....
Programs can't keep afford to pay these affiliate ransoms for PPS. Period.
They are gouging their content budgets for traffic and crossing their toes for sales. It is not working. No new content. Rotating the old. Not rebilling for shit. Over reliance on cross sales and other tactics. Programs are teetering on collapse. Any good business owner would find a more reliable, stable, way of controlling costs and remaining in business especially in an ever competitive market place.
The time has come for change, and many of the affiliates are being squeezed out. It should be interesting to see who is left in this industry come Vegas show in January.
