Quote:
Originally Posted by AVNChris
How are you measuring ROI on your marketing efforts?
How long does it take you to recoup your investment on a tradeshow? How do the tradeshows compare for you???
If you could see immediate ROI would you attend / sponsor / shows again?
How many shows is the right amount for an industry?
If you had one single show that you would attend, which one would it be?
Webmasters- If it was free would you go?
Programs - Would you pay to sponsor webmasters if you were gauranteed traffic?
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Way too many shows IMO, twice a year is plenty enough for "National Events". Vegas in January and Miami in August seem to be a good time and geographical separation, although rotating it around to multiple cities each year would be best imo. For each show have 3-4 cities it rotates through. For example the west coast show could be in Jan and be in Phoenix this year, Vegas next and then LA the year after then back to Phoenix. The east coast show could be Miami, New Orleans, and Atlanta for example. This way the people who travel will travel anywhere but the people in different cities or in driving range, who don't travel can still be included.
The rest of the shows if people still want to have them, I would make them "Regional Shows" meaning smaller "get togethers" just for people who live in that area. For example a Regional Event in Chicago, for everyone who lives with in driving range of Chicago. You could have a different Regional event each month, like a traveling circus and it would be up to the sponsors if they want to go to those or or not. If not then the people from that area can get together and network, meet, etc.. if they choose to do so. For example if you are a sponsor and you have a big affiliate who lives in Chicago you could send in the rep or owner to meet with him, and while he is there do some networking with other attendees, I wouldn't have boths and all that crap at regional events. Just networking and food/drinks.