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this could get ugly...
from my semi-limited knowledge. redirecting made more sense when phones could barely handle browsing, and you needed to push them to a WAP site or something similar. iphone came and basically kicked that in the nuts, as it can pretty much handle any site. but the viewing, as intuitive as the safari browser is, still leaves much to be desired with all the zooming you'd have to do for a site that's optimized for say a 1024x768. therefore, serving up a skinny site makes it easier to navigate.
if you don't want to take the time to build a small site then a redirect or a whitelabel might work. but with phones becoming smarter by leaps and bounds in their attempt to be the "iphone killer", it's not always the best decision
imho of course
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