Quote:
Originally Posted by AVNChris
How are you measuring ROI on your marketing efforts?
How long does it take you to recoup your investment on a tradeshow? How do the tradeshows compare for you???
If you could see immediate ROI would you attend / sponsor / shows again?
How many shows is the right amount for an industry?
If you had one single show that you would attend, which one would it be?
Webmasters- If it was free would you go?
Programs - Would you pay to sponsor webmasters if you were gauranteed traffic?
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First, thx Chris that was a great show!
1. Any marketing efforts have to equate to conversions and sales eventually, however right now we're also building brands so doing longterm, strategic marketing that helps build brand equity, which means establishing us in the industry and networking and building trust with the players here - which means sponsoring shows on occasion as well as sending the teams to shows.
2. Depends on the tradeshow. We try to accomplish different things at tradeshows vs simply just networking all of the time. I would say if you get to implement even just one new product, technology or service that helps your business grow by someone you met at a show then you've already begun to earn your ROI.
3. I've seen immediate ROI from shows with in a month after - seeing ROI after a show is dependent on the team you send to a show, they are responsible for making things happen with the people they met with at a show and not losing momentum.
4. Quality over quantity on number of shows. Both Phoenix and Miami prove to be really successful perhaps because the hotels are rented out entirely for us; easier to do business. However I've heard the Europe show is a huge success because there is untapped traffic and opportunity from those webmasters. I also picked up good business in Vegas this June...but one show every month is too much, or right now there seem to be a lot.
5. If I could attend one single show which one would it be? I can't answer that because I haven't attended every single one.
6. No I still wouldn't attend them all if they were free...free demeans the value in my opinion. You also might get webmasters attending then that aren't there to be serious.
7. Possibly on paying for traffic. Interesting idea....