These are just my thoughts, they are not attacking any business or persons. Please take them as a way to spark some good debates, not as attacks.
Conversions and whether or not a program shaves. Do you honestly care? It is all about the check you get at the end of the week. People are so concerned with stats that it has spawned a set of new programs and legacy program revamps with the target market of "stats webmasters."
"They only count 2nd page hits..."
Who cares? Let me ask you this, would you send to a program that made you $600 / week that had awesome stats, or would you send to a program that made you $1100 a week that had no stats at all? You just log in and it shows you how much money you have made.
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Content. Content matters to specific webmasters that utilize specific website portals. But at the end of the day, all that matters is how much money you, the webmaster, make. Many traffic sources don't respond any differently to exclusive content, in fact, some do worse. We have both, the bulk of our revenue comes from non-exclusive. I know, I am going to get a barrage of people telling me that I am wrong, that this is not accurate, how great exclusive content is. I understand all of this. And I understand that exclusive content is a money maker, my point is that not seeing the bigger picture can lose you money.
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Shows. Shows do matter, however, the key to success is deciding how many or how few matter; and how much you spend, where you spend it, and who you spend it on.
We generally do invite only events. The guest list is created as follows:
-People who send us traffic
-People who could send us traffic
-People, friends that invite our staff to their events or freely exchange information between our two companies
-Girls. Not groundbreaking, say what you like, a casual event without alcohol and women in any industry is not typically enjoyable
If I throw together an event, I like to make sure of the following:
-People can hear each other speak
-The venue / bar / restaurant is easy to work with, compatible with adult, and provides excellent service
What I see some programs forgetting is that many webmasters attend shows as a vacation or "time away," and although they enjoy talking business, they don't enjoy being barraged with sales tactics. They are typically going to stay close to where they are comfortable. Providing an environment whereas you get to know people is key to growing business via shows. If your music is too loud, you can forget it.
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Webmaster signups. These do not matter. I know, sounds like a strange statement, but I think it is important to say it. Why? Because we are in an environment whereas a lot of reps think that being controversial and then posting "daily webmaster signup" stats proves that their controversy is profitable.
It isn't. Consumer signups do not rise with webmaster signups unless your program is brand new, and that is only because traffic takes some time to build. Most webmaster signups are useless.
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PPS is better than Revshare.
Not true, the only difference is the risk you take by allowing your funds to sit in a program; otherwise, I always did better as a webmaster on Rev Share. I am sure that wasn't the answer you expected considering we are a PPS program.
The dynamics of the programs are different, for example, we simply are not Naughty Allie, we never will be, we don't have the time or the knowledge base to ever be them. That said, there are many Rev Share programs that offer things the big PPS programs can't offer, no matter how much they try to finance it.
On the same note, many Rev Share programs tend to talk about how much better their sites are for the consumers and how they make webmasters more money in the end. Not true, it depends on your traffic for one, also, have you looked at the amount of content on a lot of the major PPS programs? Do you know how much money it cost to provide that?
The end of the day point is that the pay type doesn't matter, the sum of your check is what matters. If I were going to promote a single girl site, I would be likely promoting a Rev Share program. If I were looking to promote a lesbian niche on Dollar trials or Free trials, I would promote Weg : ) Being paid out on a trial is huge, just run the numbers on that.
So, where you might say a member is worth $57 on my Rev Share program, you might consider that your actual traffic was overall worth more than $57 due to being paid out full on a trial.
Sorry for the business post : )
Have a Great Weekend,
Conversions and whether or not a program shaves. Do you honestly care? It is all about the check you get at the end of the week. People are so concerned with stats that it has spawned a set of new programs and legacy program revamps with the target market of "stats webmasters."
"They only count 2nd page hits..."
Who cares? Let me ask you this, would you send to a program that made you $600 / week that had awesome stats, or would you send to a program that made you $1100 a week that had no stats at all? You just log in and it shows you how much money you have made.
------------------------------
Content. Content matters to specific webmasters that utilize specific website portals. But at the end of the day, all that matters is how much money you, the webmaster, make. Many traffic sources don't respond any differently to exclusive content, in fact, some do worse. We have both, the bulk of our revenue comes from non-exclusive. I know, I am going to get a barrage of people telling me that I am wrong, that this is not accurate, how great exclusive content is. I understand all of this. And I understand that exclusive content is a money maker, my point is that not seeing the bigger picture can lose you money.
------------------------------
Shows. Shows do matter, however, the key to success is deciding how many or how few matter; and how much you spend, where you spend it, and who you spend it on.
We generally do invite only events. The guest list is created as follows:
-People who send us traffic
-People who could send us traffic
-People, friends that invite our staff to their events or freely exchange information between our two companies
-Girls. Not groundbreaking, say what you like, a casual event without alcohol and women in any industry is not typically enjoyable
If I throw together an event, I like to make sure of the following:
-People can hear each other speak
-The venue / bar / restaurant is easy to work with, compatible with adult, and provides excellent service
What I see some programs forgetting is that many webmasters attend shows as a vacation or "time away," and although they enjoy talking business, they don't enjoy being barraged with sales tactics. They are typically going to stay close to where they are comfortable. Providing an environment whereas you get to know people is key to growing business via shows. If your music is too loud, you can forget it.
--------------------------
Webmaster signups. These do not matter. I know, sounds like a strange statement, but I think it is important to say it. Why? Because we are in an environment whereas a lot of reps think that being controversial and then posting "daily webmaster signup" stats proves that their controversy is profitable.
It isn't. Consumer signups do not rise with webmaster signups unless your program is brand new, and that is only because traffic takes some time to build. Most webmaster signups are useless.
-------------------------
PPS is better than Revshare.
Not true, the only difference is the risk you take by allowing your funds to sit in a program; otherwise, I always did better as a webmaster on Rev Share. I am sure that wasn't the answer you expected considering we are a PPS program.
The dynamics of the programs are different, for example, we simply are not Naughty Allie, we never will be, we don't have the time or the knowledge base to ever be them. That said, there are many Rev Share programs that offer things the big PPS programs can't offer, no matter how much they try to finance it.
On the same note, many Rev Share programs tend to talk about how much better their sites are for the consumers and how they make webmasters more money in the end. Not true, it depends on your traffic for one, also, have you looked at the amount of content on a lot of the major PPS programs? Do you know how much money it cost to provide that?
The end of the day point is that the pay type doesn't matter, the sum of your check is what matters. If I were going to promote a single girl site, I would be likely promoting a Rev Share program. If I were looking to promote a lesbian niche on Dollar trials or Free trials, I would promote Weg : ) Being paid out on a trial is huge, just run the numbers on that.
So, where you might say a member is worth $57 on my Rev Share program, you might consider that your actual traffic was overall worth more than $57 due to being paid out full on a trial.
Sorry for the business post : )
Have a Great Weekend,
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