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Think about it like a nightclub -- if you could look inside and see that there are maybe 2 hot chicks and they are both with some other guys -- you're not going to pay a $10 cover...
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Fly - this is the reason its so hard to sell subscriptions. There's only so many times you pay for a nightclub ticket before you learn that the ones that won't let you see inside are the ones that aren't any good.
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...traditional membership systems (where most of the money is just made on the surfer forgetting to cancel the rebill)...
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Again - surfers are sick of this. Many have been fooled once, maybe twice. They aren't going to be fooled a third time.
Our system lets him see the girl he's going to be dancing with at the nightclub, before he pays to get in. Then once he's paid, he's got $10 in his pocket to spend on all the other girls.