Quote:
Originally Posted by topnotch, standup guy
Does anybody have even the faintest idea what this clown is talking about?
I mean really?
In another post I saw him blathering on and on about branding watermarks on bugs asses or somesuch  |
Quote:
Originally Posted by MrMaxwell
I don't know much about the rest of his post.. but this part sounded really fucking dead on, to me..
"try and double your business by doubling your leads is very hard. doubling your business by increasing your leads by 15% your conversion by 15% your money per order by 15% your retention by 15% and your productivity"
|
to many people focus on one aspect of the business when doing optimization
steves slash and burn example is a classic example of that
Quote:
Originally Posted by SteveLightspeed
I was simply pointing out that a "slash and burn" policy might work today, but not tomorrow. Hidden prechecked xsales are a good example of "leaving as little money as possible on the table". Surfers that feel like they've been "milked for every penny" will be less likely to buy anything online again. I wasn't directing anything at you Shap. I was really just adding my 2 cents to the conversation.
|
by focusing exclusively on the money per customer order and ignoring retention and conversion is what causes this problem
when you rotate thru the different sections doing one small optimization and then going to the next section you avoid putting blinders on your business optimization.