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A few ideas to beat Tubes and improve the business.
Was talking this over with a friend on ICQ want some opinions on why these ideas will and will not work. They are based on the belief that unless we win customers back they can't be forced to buy. So both are about improving members areas.
These two will hurt Tube sites.
The first one we already tried and know it works. Every night we give members a free hour long live show. And every night lots of them log in to watch. If they want a private 1-1 they can have it at a cut rate price. We take a cut in our affiliate slice as all we want to do is retain and convert members.
The second we have not tried and I was chatting with a dating site owner about it.
He will build a Dating site section paysites can put into their sites and give to members as part of their membership. If members want to contact other people they sign up at a cut price. Maybe a small charge to send each email, costs need to be worked out. We can advertise on our sites and promotion "Free Dating Site Membership."
Don't tell me there already free dating sites. I know and AFF was not sold for $500m because there are free dating sites.
This idea is based on my knowledge of the porn buyer over my years in the business.
Magazines sold month after month, often to the same person who had a subscription, often to people who would buy the same title off a Newsstand. The same goes for DVDs, every month the same buyers bought the same series. They knew it liked it and wanted a fresh edition.
So we gear a site to be the same. Every month we change everything in the site and give members a whole new site for his money. The site would be smaller than the normal sites today, say around 40 to 60 videos and double that in sets. The price would be $10, so not an amount the buyer will think is too much to risk to see the first month or rebill for the rest of the year. Should lead to more initial sign ups and and better retention.
The content has to all be in the same niche, shot by different people, different girls and maintain a similar theme. More or less like the magazines and a lot of DVDs were. If you only have 100 videos of the same girl shot by the same person I guess this idea is not for you.
No problem with the member logging in and downloading everything and canceling, remind and show him what's coming next month with a few tasters. And keep him billing. Won't hurt the Tubes, but might help us.
So what's right and what's wrong with my ideas.
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