Breaking: Penthouse Acquires Danni.com - GoFuckYourself.com - Adult Webmaster Forum

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MJ_AVN

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#1

Breaking: Penthouse Acquires Danni.com

10-31-2006, 12:39 PM

And all the rest of it...

BOCA RATON, Fla. - AVNOnline.com has learned that Penthouse Media Group has acquired Danni.com and all of the company?s associated properties for $3 million in cash and stock options.

http://www.avnonline.com/index.php?P...tent_ID=277914

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DateDoc

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#2

10-31-2006, 12:42 PM

cool beans
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#3

10-31-2006, 12:43 PM

nice pick up by penthouse

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#4

10-31-2006, 12:46 PM

Good for them!
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#5

10-31-2006, 12:46 PM

very interesting...
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#6

10-31-2006, 12:47 PM

nice deal for both parties

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#7

10-31-2006, 12:48 PM

Very Interesting

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#8

10-31-2006, 12:49 PM

holy shit, this is HUGE
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TheDoc

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#9

10-31-2006, 12:50 PM

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year.

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#10

10-31-2006, 12:53 PM

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long..

Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long.

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Mr. Romance

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#11

10-31-2006, 12:55 PM

congrats to danni's

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#12

10-31-2006, 12:56 PM

i agree with TheDoc. 3Mil isn't much when you consider the age/brand of Danni.com
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#13

10-31-2006, 12:58 PM

Quite a big deal.....

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TeaseumGirls

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#14

10-31-2006, 12:58 PM

wow about time
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#15

10-31-2006, 01:03 PM

Originally posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year.

Yeah I'm surprised it's so low as well

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#16

10-31-2006, 01:05 PM

well thats a good domain
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#17

10-31-2006, 01:05 PM

interesting indeed...

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#18

10-31-2006, 01:06 PM

That's amazing!

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#19

10-31-2006, 01:07 PM

Originally posted by marketsmart

well thats a good domain

hmmmm.... you're new to this internet thing, right?

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#20

10-31-2006, 01:10 PM

Ugg damn bug.. The first message didn't post all the way, the second posted fine.. Odd I went to correct an error and gfy just posted the message.

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#21

10-31-2006, 01:11 PM

sounds like a steal to me.. must be something up.. 3 mil is nothing.

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#22

10-31-2006, 01:11 PM

3 million doesnt sound right, there has to be more to this than we know

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#23

10-31-2006, 01:11 PM

you also have to take into consideration that since Danni has left, the current staff has all but run the company into the ground

whoever that layne slasher (or whatever the fuck his name is) guy is, was horrible at running that company and fucked everything up
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#24

10-31-2006, 01:12 PM

a mega deal
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#25

10-31-2006, 01:12 PM

3 million is a shockingly low number... considering the profile and such.

Either that or the sites aren't doing anywhere near as well we think.

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#26

10-31-2006, 01:13 PM

Originally posted by MaDalton

hmmmm.... you're new to this internet thing, right?
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#27

10-31-2006, 01:13 PM

thats not enough money.

wow.

theres gotta be more to the deal.
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#28

10-31-2006, 01:15 PM

sweet jebus, nice grab for penthouse
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#29

10-31-2006, 01:15 PM

Originally posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long..

Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long.

thinking the same thing.....

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#30

10-31-2006, 01:16 PM

congrats to the merger

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#31

10-31-2006, 01:18 PM

Congrats to Mike and the rest of the Penthouse crew for picking up Danni's before we did.
Great pick up and it is good to see it in good hands thumbsup

Last edited by Shap; 10-31-2006, 01:20 PM.
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#32

10-31-2006, 01:21 PM

Bravo for ... Danni? Penthouse? How much is Danni worth? Not just 3 mil?

She must be getting much sweeter in terms of profit, shares or affiliation and "creative vision" and control... hmmm.

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#33

10-31-2006, 01:22 PM

Originally posted by MediaGuy

Bravo for ... Danni? Penthouse? How much is Danni worth? Not just 3 mil?

She must be getting much sweeter in terms of profit, shares or affiliation and "creative vision" and control... hmmm.

Danni is worth 25% of that 3mil
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#34

10-31-2006, 01:26 PM

Originally posted by aimeesweet

very interesting...

Hi Aimee.

Think John deserves a little cut for helping boost their value up to what they sold for?
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#35

10-31-2006, 01:32 PM

Originally posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long.. I guess I thought they more more than 3m a year.

Hey Bro. What's happening?

I think this clearly indicates the BS that floats around our industry. Perception is everything until it comes time to sell lol.

The fact that everybody is shocked by this definitely shows the power of their brand and is a great sign that Penthouse made a great pick up.
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#36

10-31-2006, 01:34 PM

Originally posted by shap

Danni is worth 25% of that 3mil

I should add I'm referring to what Danni Ashe is worth in this deal. She had obviously saved up enough to retire 2 years ago
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#37

10-31-2006, 01:34 PM

like everybody else i'm surprised 3M is all they got for it. cashing out of this business is really tough. Lensman is the only one I'm aware of who did it getting something close to full value.

but who knows - i dont know what traffic sources they own and how big their recurring database is - it was a legendary site at one time but i think it's lost alot of that luster.

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#38

10-31-2006, 01:35 PM

Originally posted by Mutt

like everybody else i'm surprised 3M is all they got for it. cashing out of this business is really tough. Lensman is the only one I'm aware of who did it getting something close to full value.

but who knows - i dont know what traffic sources they own and how big their recurring database is - it was a legendary site at one time but i think it's lost alot of that luster.

I think Jenna got full value as well
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#39

10-31-2006, 01:39 PM

didnt the same company that owns ibill, acquire penthouse?

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#40

10-31-2006, 01:41 PM

Originally posted by shap

I think Jenna got full value as well

maybe that indicates how bad playboy is at negotiating

they should hire you for that

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#41

10-31-2006, 01:47 PM

Originally posted by MaDalton

maybe that indicates how bad playboy is at negotiating

they should hire you for that
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#42

10-31-2006, 01:48 PM

Originally posted by shap

Congrats to Mike and the rest of the Penthouse crew for picking up Danni's before we did.
Great pick up and it is good to see it in good hands thumbsup

Thanks Shap! We are always looking for quality internet companies to add
to the family, and I have been a long time fan of Danni.com so I am especially
happy today.

As to the valuation, that is the price that VBI would sell it to us for, it doesn't mean more than that. I think Danni.com didn't change with the times as much as it could have but I am suprised how steady its' business has been,
and I see lots of ways we can increase sales and the bottom line. Some of the changes, like getting rid of DRM on the videos, will be changed as of next week.

Thanks again.
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#43

10-31-2006, 01:52 PM

Originally posted by Penthouse_mike

Thanks Shap! We are always looking for quality internet companies to add
to the family, and I have been a long time fan of Danni.com so I am especially
happy today.

As to the valuation, that is the price that VBI would sell it to us for, it doesn't mean more than that. I think Danni.com didn't change with the times as much as it could have but I am suprised how steady its' business has been,
and I see lots of ways we can increase sales and the bottom line. Some of the changes, like getting rid of DRM on the videos, will be changed as of next week.

Thanks again.

I know how you feel. I've been a Danni fan for a long time as well. Congrats on picking up one of your favorites. I'm sure you guys will bring it back to it's glory days!

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#44

10-31-2006, 02:00 PM

Danni Ashe has not been a part of danni.com for quite some time you all

didn't she sell he share a few years back?
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#45

10-31-2006, 03:02 PM

Originally posted by TheDoc

Wow.. I thought Danni was bigger than a 3 million dollar company. They put huge amounts of work and effort into the member areas and have been open for so long..

Well, I did figure they made more than 3m a year. It really doesn't seem like much money for a company that has been online and productive for so long.

Same here, with all their exclusive content, member base, affiliate base, massive branding, and everything else they've built in the past 10 years, I would've thought they'd be worth a lot more than $3M.

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#46

10-31-2006, 03:04 PM

Originally posted by Penthouse_mike

like getting rid of DRM on the videos, will be changed as of next week.

good first step ;)
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#47

10-31-2006, 03:05 PM

just out of curiosity, is dhdrevx still going to be used for the affiliate ststem?
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#48

10-31-2006, 03:07 PM

Hopefully Penthouse will turn it around..

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#49

10-31-2006, 03:11 PM

Originally posted by Jace

just out of curiosity, is dhdrevx still going to be used for the affiliate ststem?

Some webmasters like DHDrevEx because it gives them one check from many different programs, but I think Danni could use a more modern solution so it can give webmasters better tracking.
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#50

10-31-2006, 03:16 PM

Is this going to be like when Penthouse picked up Ibill?
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