Originally Posted by Shap

Every week that passes there are more threads complaining about how shitty things are in our industry. I thought I'd share a small piece of advice that has really helped our business in the past year. The best way I could say it is: Leave as Little Money as Possible on The Table!!! That means optimize and monetize your sites.

Running any type of site involves a lot of work. I've been doing this for 10 years now and I can honestly say there has never been a moment in those 10 years where I've felt like I had nothing to do to my sites. There is always something (and usually A SHITLOAD of somethings) to do.

In the past if you ran a site (paysite, tgp, whatever) and were not truly optimizing it you could survive and in most cases do very well. In the past year I've heard more and more people complain about how poorly they are doing and how badly their bottom line is being hit. When I visit their sites I see that a lot of those people are leaving a lot of money on the table. The beauty of optimizing your sites is in most cases it involves some initial work and then the money starts flowing in without much additional work required (obviously managing and optimizing further helps you make even more).

So do yourself a favor. Take a step back. Review every aspect of your site(s) and see where you are leaving money on the table. Now is the time to put in the work and get that money. In most cases it usually adds 100% to the bottom line so it increases your profitability.

It's worked very well for us so I'm sure it can help a few of you as well