View Single Post
Old 07-15-2009, 10:40 AM  
Relentless
www.EngineFood.com
 
Relentless's Avatar
 
Industry Role:
Join Date: Aug 2006
Posts: 5,697
I own several affiliate sites that generate sales for many sponsors. I also own my own paysite affiliate program that uses NATS for statistical tracking with direct payouts from CCBill as a hybrid of the best of both systems.

It would take a program owner MORE time and energy to shave a sale from you than it would take them to generate enough traffic to earn an additional sale. Why would any program owner take hours of their time to try and shave a few sales when they can put the same amount of time and energy into earning 10x the number of sales that you will ever send them instead?

When you consider the possibility of sponsors shaving there is only ONE important fact that you should always keep in mind: Nobody cares how many sales you get from a sponsor. The only thing that matters is total number of dollars they pay you divided by total number of uniques you send them.

Total Dollars Paid Divided By Total Uniques Sent

If you send a sponsor 1000 uniques and they pay you $100.00 that sponsor is paying you 10 cents per unique. If you also send 1000 uniques to another sponsor and they pay you $20.00 the other sponsor is paying you only 2 cents per unique. Whether one or both or neither are shaving you DOESNT matter at all. The only thing that matters is how much each is paying you per unique.

Send your traffic to the programs that pay you the most money without scamming or screwing your traffic. If a sponsor pays you $1 per unique and shaves 50% of your sales you are still earning $1 per unique. If a program pays you 20 cents per unique and shaves 0% of your sales you are earning 20 cents per unique. The only thing that matters is how much they pay you per unique.

If you think about it, the only shaving that makes sense is REVERSE shaving where a sponsor might pay you MORE for your traffic than you actually earned by adding sales. If a sponsor adds a few sales to your first 10K uniques you are way more likely to send them another 100K uniques even if the ratios aren't very good because you aren't tracking with enough detail.

I hope that answers your question. Shaving does not affect how much money per unique a sponsor is paying you, and since that is the only relevant monetization data when deciding who to send your traffic to... it becomes moot.

Think....
__________________


Website Secure | Engine Food
ICQ# 266-942-896

Last edited by Relentless; 07-15-2009 at 10:43 AM..
Relentless is offline   Share thread on Digg Share thread on Twitter Share thread on Reddit Share thread on Facebook Reply With Quote