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Surprised to see that Amex only went for the 4"x7" L.A. Times obituary ad. If Amex still had any class -- and I'm not sure they really do anymore -- they should have gone for the full-pager. After all, Karl was like on every other ad on TV during the day.
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Don Parret
Editor/Publications Director
XBIZ™ | The Industry Source
Adnet Media
[email protected]
Tel: 310.820.0228 x 701
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