|
It all depends on many factors. Here are a few worth reading;
-An affiliate program has more margin when it buys traffic then when an affiliate would buy the same traffic. So the math is a bit different.
-Do you measure the ROI over one month, 6 months or even 1 year? (recurring buyers over longer time)
-Branding. If surfers see your site many times over a long period, could it be they type in your domain after a while?
-With more traffic your alexa rating is lower.
-Targetted traffic (language, country, web or mobile, per phone type) and where it comes from is important.
|