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I'm no expert, but if you design your own banners or write your own text links, it's fairly easy to at least make your money back on a moderately priced advertisement over the course of a week or month that it runs if your site, or network of sites if the site(s) you send the traffic to convert(s) good. Making a large profit on that traffic is a lot harder, of course unless you land a webcam whale or generate other large purchases as a result.
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