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It's all about ratings for Letterman. He really needed her to respond like she did.
For the first time since 2005 Letterman beat the tonight show for viewers. Letterman has a shot with Leno moving to prime time....
He simply took a page out of the Limbaugh play book.
Palin also gets a bunch of attention and to go on talk shows.
The real losers in this might be Willow and Bristol who were the brunt of the jokes.
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