Congrats on the new CEO of playboy

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  • mpahlca
    Confirmed User
    • Feb 2004
    • 1821

    #1

    Congrats on the new CEO of playboy

    http://www.foliomag.com/2009/incomin...will-come-back

    Favorite quotes from it:

    "I?m a big believer in print?particularly the viability for glossy magazines."

    "I?m hoping and believe that there are more opportunities."

    "In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged."

    Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol
    I could give two shits wether you read this sig or not.
  • PSD CSS XHTML
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    • Mar 2009
    • 546

    #2
    Obama has an easier job.

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    • fris
      I have to go potty
      • Aug 2002
      • 55751

      #3
      congrats to the weiners
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      • JFK
        FUBAR the ORIGINATOR
        • Jan 2002
        • 67369

        #4
        Best of luck to him

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        • RyuLion
          • Mar 2003
          • 32369

          #5
          yeap, good luck bud..

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          • AsianDivaGirlsWebDude
            Purveyor, Fine Asian Porn
            • Jul 2004
            • 38323

            #6


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            • Deej
              I make pixels work
              • Jun 2005
              • 24386

              #7
              Scott Fucking Flanders?

              WTF?!?

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              • TheSenator
                Too lazy to set a custom title
                • Feb 2003
                • 13330

                #8
                Originally posted by mpahlca
                http://www.foliomag.com/2009/incomin...will-come-back

                Favorite quotes from it:

                "I?m a big believer in print?particularly the viability for glossy magazines."

                "I?m hoping and believe that there are more opportunities."

                "In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged."

                Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol

                This guy is brought into close the company in the most profitable way.
                ISeekGirls.com since 2005

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                • Twistys Tim
                  Confirmed User
                  • Apr 2008
                  • 1923

                  #9
                  Warren Buffett on the future of the printed medium;

                  IF MR GUTTENBERG HAD COME UP WITH THE INTERNET INSTEAD OF MOVABLE TYPE
                  BACK IN THE LATE 15TH CENTURY AND FOR 400 YEARS WE HAD USED THE INTERNET
                  FOR NEWS AND ALL TYPES OF ENTERTAINMENT AND ALL KINDS OF EVERYTHING ELSE AND
                  I CAME ALONG ONE DAY AND SAID I HAVE GOT THIS WONDERFUL IDEA WE ARE
                  GOING TO CHOP DOWN SOME TREES UP IN CANADA AND SHIP THEM TO A PAPER MILL
                  WHICH WILL COST US A FORTUNE TO RUN THROUGH AND DELIVER NEWSPRINT AND
                  THEN WE'LL SHIP THAT DOWN TO SOME NEWSPAPER AND WE'LL HAVE A WHOLE BUNCH
                  OF PEOPLE STAYING UP ALL NIGHT WRITING UP THINGS AND THEN WE'LL SEND A
                  BUNCH OF KIDS OUT THE NEXT DAY ALL OVER TOWN DELIVERING THIS THING AND
                  WE ARE GOING TO REALLY WIPE OUT THE INTERNET WITH THIS IT AIN'T GOING TO
                  HAPPEN.


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                  • Domain Diva
                    Too lazy to set a custom title
                    • Oct 2007
                    • 10180

                    #10
                    I dont think they mentioned it in that article.....

                    He will take the helm at Playboy July 1 under a four-year contract that includes a starting salary of $875,000, with annual raises of $25,000

                    ...not bad just under a million a year .....looks like a simlar deal to erics salary

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                    • Drake
                      Hello world!
                      • Mar 2003
                      • 12508

                      #11
                      Originally posted by mpahlca
                      "I’m a big believer in print—particularly the viability for glossy magazines."
                      Hmm

                      Comment

                      • sortie
                        Confirmed User
                        • Mar 2007
                        • 7771

                        #12
                        Originally posted by Mike33
                        Hmm
                        Try lying on your back and reading your laptop.



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                        • Manowar
                          jellyfish  
                          • Dec 2003
                          • 71528

                          #13
                          Originally posted by Twistys Tim
                          Warren Buffett on the future of the printed medium;
                          so fucking true

                          Comment

                          • boneprone
                            Hall Of Fame
                            • Jan 2001
                            • 34415

                            #14
                            Disturbing pick.

                            Industry Hall Of Fame Legend Mike Jones
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                            Learn about it kids.

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                            • boneprone
                              Hall Of Fame
                              • Jan 2001
                              • 34415

                              #15
                              Flanders: I have operated in the media business my entire career and have taken on situations with businesses in transition. Everywhere I?ve gone I?ve been a change agent. In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged. We had a business that was over 50 years old, that started in the same timeframe as Playboy, that needed to migrate into the new model, including online. I think that singular experience is most analogous to the opportunities for Playboy.




                              What ever happend to Columbia House?

                              Industry Hall Of Fame Legend Mike Jones
                              Bow to the Power - Still BP4L
                              http://gfyawards.com/hall-of-fame
                              Learn about it kids.

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                              • jay23
                                Confirmed User
                                • Jun 2003
                                • 1444

                                #16
                                Originally posted by boneprone
                                What ever happend to Columbia House?
                                They are selling DVD's now days. All most 20 years ago I joined their CD Club and they will send one CD every month, bill you and the deal is that you can send it back in 14 days or some thing like that.....they never asked for a CC (I did not have one at that time) and in a year my bill was like 150 and i had 12 CD's i never liked.

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                                • GTS Mark
                                  Vrume Mark
                                  • Jan 2001
                                  • 20912

                                  #17

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                                  • mpahlca
                                    Confirmed User
                                    • Feb 2004
                                    • 1821

                                    #18
                                    Originally posted by boneprone
                                    Flanders: I have operated in the media business my entire career and have taken on situations with businesses in transition. Everywhere I?ve gone I?ve been a change agent. In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged. We had a business that was over 50 years old, that started in the same timeframe as Playboy, that needed to migrate into the new model, including online. I think that singular experience is most analogous to the opportunities for Playboy.

                                    What ever happend to Columbia House?
                                    LOL yeah my favorite line was "hoping" when i read it i got up in the office and went off my whole office turned to look at me yelling: "if i hired someone to turn around a business and he used the word hoping i would fire his ass"
                                    I could give two shits wether you read this sig or not.

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                                    • voa
                                      Too lazy to set a custom title
                                      • Nov 2006
                                      • 16532

                                      #19
                                      Congrats for them

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                                      • SilentKnight
                                        Megan Fox's fluffer
                                        • Oct 2005
                                        • 24812

                                        #20
                                        Originally posted by mpahlca

                                        "In 1999, I joined Columbia House, which was a $1.5 billion marketer of music and VHF tapes right before Napster was released and DVDs emerged."

                                        Success must be guaranteed now with that awesome track record, i hadnt thought about Columbia House in a long time lol
                                        Gee, maybe he'll create Playboy BBS.

                                        Comment

                                        • NinjaSteve
                                          Too lazy to set a custom title
                                          • Dec 2003
                                          • 11089

                                          #21
                                          Whoa, did he ship laser discs too?
                                          ...

                                          Comment

                                          • GonZo
                                            Confirmed User
                                            • Jul 2002
                                            • 3180

                                            #22
                                            Originally posted by SilentKnight
                                            Gee, maybe he'll create Playboy BBS.
                                            Actually they did that back in the early 80s with an $80 a month fee and a 1-800 line. It failed because they saved the "best" content for the magazine and for your $80 a month you got their equivalent to "Beaver Hunt".

                                            I met with them at Comdex in the 80s as I was the publisher of the world largest toll free area BBS listing at the time and I didnt understand it then and I still dont understand it now.

                                            Why you would save your best content for people paying less than $20 over those paying $80?

                                            The worlds richest and most recognized library squandered then and now. Only difference is being a stockholder now.

                                            Congratulations to all the winners.
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                                            • SBJ
                                              So Fucking Fabulous
                                              • Apr 2003
                                              • 11377

                                              #23
                                              Originally posted by NinjaSteve
                                              Whoa, did he ship laser discs too?
                                              hey! i use to love Laser Discs

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                                              • bbm
                                                So Fucking Banned
                                                • Oct 2005
                                                • 3710

                                                #24
                                                congrats

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                                                • DamianJ
                                                  Too lazy to set a custom title
                                                  • Jul 2006
                                                  • 15808

                                                  #25
                                                  Originally posted by mpahlca
                                                  "I?m a big believer in print?particularly the viability for glossy magazines."
                                                  ROFL.

                                                  He is probably the only person in the world with that view. Bless.

                                                  Comment

                                                  • CarlosTheGaucho
                                                    Confirmed User
                                                    • Oct 2005
                                                    • 9561

                                                    #26
                                                    How to transform the magazine?

                                                    The question is who do they want to market to?

                                                    Kids aren't interested in Playboy and many of those orthodox readers are probably also getting the magazine partly due to the nostalgy.

                                                    A life style brand?

                                                    They're probably over killed as a Lifestyle Brand by more agressive and dumber magazines like Maxim or Esquire or Gay's health or how's that called.

                                                    Most probably these magazines are the ones that are taking on the "younger" piece of the pie and they don't need no full nudes over there because why would you ever need nude pictures if you can get full length hardcore porn over the internet every minute you want, including all the celebrity stuff.

                                                    So this is more obsolete than ever and times are more hardcore.

                                                    Porn brand?

                                                    Again - the product is non compatible with anything that would not be hardcore substituted or even super generally interesting.

                                                    It's glamour babe stuff and vintage stuff, maybe a vintage pics library that can be subscribed to should work, I don't even know if there's any vintage video library available at Playboy or what all did they produce on video over the years?

                                                    So maybe if they would, just hypothetically put together a couple really good porn brands under the playboy umbrella and enabled those brands some exposure through cross licensing such as Playboy TV channels (I guess many of those are actually also only licensing the brand name though) all over the world, trying to make money by offering various sub-brands through internet / PPV / Hotels etc.

                                                    It SHOULD be possible to get there as Playboy IF there will be sensible plan / sensible portfolio and sensible people in place.

                                                    And maybe they could just got rid of trying to market their own outdated stuff at all or rather move it to the "Playboy classics" section of their portfolio, that could make sense, on the other hand this whole massive diversification would also most likely end up as a total disaster in case they wouldn't throw 90 pct. of the current management outside of the window, and of course let's talk about funds / liquidity.
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                                                    • Hank_Heartland
                                                      Confirmed User
                                                      • Sep 2002
                                                      • 3987

                                                      #27
                                                      Maybe the are going to get back in the dvd business...buy GGW or something
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                                                      • JenniDahling
                                                        Market Penetration Specialist
                                                        • Jul 2005
                                                        • 5285

                                                        #28
                                                        Playboy needs to get on Kindle, that may give it a shot in the arm.

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                                                        • pornguy
                                                          Too lazy to set a custom title
                                                          • Mar 2003
                                                          • 62910

                                                          #29
                                                          Originally posted by CyberClaire
                                                          I dont think they mentioned it in that article.....

                                                          He will take the helm at Playboy July 1 under a four-year contract that includes a starting salary of $875,000, with annual raises of $25,000

                                                          ...not bad just under a million a year ...
                                                          Yep. Starting off bad already.

                                                          And if he things the printed mag as we know it is coming back, he has already failed.
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                                                          • Roby
                                                            Confirmed User
                                                            • Nov 2004
                                                            • 8035

                                                            #30
                                                            good luck to you
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                                                            • ExLust
                                                              Confirmed User
                                                              • Aug 2008
                                                              • 3223

                                                              #31
                                                              Congrats!!!

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                                                              • digifan
                                                                The Profiler
                                                                • Oct 2002
                                                                • 14618

                                                                #32
                                                                Originally posted by PSD CSS XHTML
                                                                Obama has an easier job.
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                                                                • mpahlca
                                                                  Confirmed User
                                                                  • Feb 2004
                                                                  • 1821

                                                                  #33
                                                                  Originally posted by JenniDahling
                                                                  Playboy needs to get on Kindle, that may give it a shot in the arm.
                                                                  So black and white is the future of playboy?
                                                                  I could give two shits wether you read this sig or not.

                                                                  Comment

                                                                  • Si
                                                                    Such Fun!
                                                                    • Feb 2008
                                                                    • 13900

                                                                    #34
                                                                    good luck to him.

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                                                                    • CaptainHowdy
                                                                      Too lazy to set a custom title
                                                                      • Dec 2004
                                                                      • 94052

                                                                      #35
                                                                      Originally posted by mpahlca
                                                                      So black and white is the future of playboy?
                                                                      ...

                                                                      Comment

                                                                      • Andy CHOOPA
                                                                        Confirmed User
                                                                        • Jul 2008
                                                                        • 1156

                                                                        #36
                                                                        That doesn't sound good. Does he have a beeper?
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                                                                        • Atticus
                                                                          Confirmed User
                                                                          • Dec 2004
                                                                          • 1051

                                                                          #37
                                                                          Warren Buffett's quote and views were on the newspaper industry and not magazines in general. I agree with the new CEO that glossy print does have a future and a pretty decent one.

                                                                          I havent purchased a newspaper in probably 10 years but I still subscribe to at least a half dozen magazines. People are addicted to their computer but when it comes to pictures, lifestyle stories, investigative pieces it still is nice to just sit on the couch and flip real pages. Plus not many people take their laptop into the bathroom.

                                                                          Playboy magazine's dwindling market share has a lot more to do with new competition (Maxim, FHM etc) and the core demographic aging versus the internet taking out magazines.

                                                                          They need to pump up the magazine, more investigative pieces targeting the lifestyle, even more pics, reviews etc and run it as a loss leader. Then operate the clubs, hotels, apparel licensing, mainstream entertainment. Still an iconic killer brand that everyone knows. Turn it loose.

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