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People.... if you always have 51% of a set rate... fucking duh you will grow. If you have 49%, it's a duh that over time you will die. It's an even set number, come on... really?
Retention, does not work on even numbers, it can NOT be "pretended" to be calculated with set numbers.
Retention %'s are NOT what you look at to see how you are doing. They are ONLY accurate if you are doing a history of data that ended already, not current trends.
The #'s CAN lie to you. You could have been doing 200 sales, dropped to 100 sales because traffic went down, hold that for months and STILL have a 75% retention ratio, yet you lost half your members either way...
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