GoFuckYourself.com - Adult Webmaster Forum - View Single Post - So this is why RETENTION is the key of the game (warning: biz thread)

EscortBiz · 06-11-2009, 12:32 AM

After many many years in the business here is what I found:

Many people will cancel within minutes of the join, they will cancel even before they log into the members area, tons of people hate the word "automatic billing" or "recurring billing". For those types of people you can have 5 million porn movies in your members area they will still cancel.

These people hate rebills so much that if they have an option to join a site for 29.95 Recurring every 30 days and 31.95 No rebills, they will sometimes choose the 31.95 just to make sure its a one time charge and that they dont have to worry about canceling.

The best rebills come to sites that have a history of constant updates, here is how some sites operate:

January: surfer joins your site cancels right away, yet he loves the amount of content and sees updates

February: He tried to login but his membership expired so he buys another membership for 30 days, he doesnt trust you just yet so he cancels again, he logs in allot
enjoys the content and sees new content all the time.

March: Login expires, this time thou he trusts you more, he says wait "im anyway logging in every few days let me buy the 50 dollar or 70 dollar 3 mo. option save some money and be less annoyed when im in the jerking off mode not to be able to login" or he says "ill cancel if they stop updating, but for now let me let the membership run as its easier than rejoining" (if you have a membership that is 39.95 to join and 29.95 rebill this can push a few not to cancel given they trust you as there is a financial motivation for them as well).

April: You continue updating hes happy your happy, he trusts you more he might check out other companies you mention in your members area etc.

May: You decide fuck updating, you read on GFY it doesnt matter at all

Mid may: You post to confirm that updates and exclusive content dont matter

June: Your member sees no update, cock in hand hes frantic he emails you "what happend to the update" you ignore, he cancels

July: More members cancel and those with longer memberships dont repurchase memberships, you lose trust, and many will never trust you again.

Aug. You post that: Rebills suck and ccbill scrubs too hard
Mid Aug You need info on your own merchant account

Sep: You lower your membership price, not understanding that if people trust your site they will pay a few bucks more and that money is not the top issue for porn even in this economy.
Sep: you get some software and some script or use a biller script to offer them a low price not to cancel or some deal, you dont understand that at that point even paying 5 cents for your site is too much for them, they already have all your old stuff on their HD.

Oct: Because there is no new content on your site by now lots of your old stuff is all over the tubes, you make it easy to find because you title each set with a label like "Milf gets fucked in outback steakhouse" followed by the talents real stage name.

Nov: you throw a real update up but you dont understand that its like starting all over again

Dec. your make a post that because of the holiday season approaching and the new things you are involved in your are selling your business, you expect to sell it for 10x what the market will pay for it, 100 people waste your time acting as serious buyers, 100 other people offer to run the site for you in exchange for a %.

The above is very typical in this business and has been for a while, id like to believe that updates and exclusive content dont matter, I mean it would save me a shitload of money and time if id never have to update but in these days especially in these days unique updates do matter.

This makes the affiliates life easier too, because if your site is trusted then when the affiliate gets a gallery somewhere or some other promo and a old member of yours comes across it and its a new set that gets him excited, it will be easier to convert as you already have this surfers trust.

DRM and Anything you can do to protect your movies in these days is a must too, back in the day I pulled DRM as it was a nightmare support wise, many where using Windows Media 8 or lower etc, now with most people have windows media 9 or greater and almost everyone has the ability to stream flash you will get less complaints from members, in addition that one clip that they loves or 5 clips they jerk off too all the time wont work after their membership runs up, and in many cases they will rejoin just for those especially if they see new content on your site as well.

I wish it would be easier to find new faces for my sites, on my site tushymodels.com there is a reason I pay $750 for a model referral, its because the best content will still always be with talent that hasn't been seen in 200 online movies doing the same thing shes doing in your movies.

The problem is that with the net girls can do some hooking without a pimp and make in a day what porn would pay them shooting for 3 days, making it harder to find hot girls for decent prices.

06-11-2009, 12:32 AM
EscortBiz Fuck Checks, CASH only! Join Date: May 2002 Location: New York City Posts: 19,422	After many many years in the business here is what I found: Many people will cancel within minutes of the join, they will cancel even before they log into the members area, tons of people hate the word "automatic billing" or "recurring billing". For those types of people you can have 5 million porn movies in your members area they will still cancel. These people hate rebills so much that if they have an option to join a site for 29.95 Recurring every 30 days and 31.95 No rebills, they will sometimes choose the 31.95 just to make sure its a one time charge and that they dont have to worry about canceling. The best rebills come to sites that have a history of constant updates, here is how some sites operate: January: surfer joins your site cancels right away, yet he loves the amount of content and sees updates February: He tried to login but his membership expired so he buys another membership for 30 days, he doesnt trust you just yet so he cancels again, he logs in allot enjoys the content and sees new content all the time. March: Login expires, this time thou he trusts you more, he says wait "im anyway logging in every few days let me buy the 50 dollar or 70 dollar 3 mo. option save some money and be less annoyed when im in the jerking off mode not to be able to login" or he says "ill cancel if they stop updating, but for now let me let the membership run as its easier than rejoining" (if you have a membership that is 39.95 to join and 29.95 rebill this can push a few not to cancel given they trust you as there is a financial motivation for them as well). April: You continue updating hes happy your happy, he trusts you more he might check out other companies you mention in your members area etc. May: You decide fuck updating, you read on GFY it doesnt matter at all Mid may: You post to confirm that updates and exclusive content dont matter June: Your member sees no update, cock in hand hes frantic he emails you "what happend to the update" you ignore, he cancels July: More members cancel and those with longer memberships dont repurchase memberships, you lose trust, and many will never trust you again. Aug. You post that: Rebills suck and ccbill scrubs too hard Mid Aug You need info on your own merchant account Sep: You lower your membership price, not understanding that if people trust your site they will pay a few bucks more and that money is not the top issue for porn even in this economy. Sep: you get some software and some script or use a biller script to offer them a low price not to cancel or some deal, you dont understand that at that point even paying 5 cents for your site is too much for them, they already have all your old stuff on their HD. Oct: Because there is no new content on your site by now lots of your old stuff is all over the tubes, you make it easy to find because you title each set with a label like "Milf gets fucked in outback steakhouse" followed by the talents real stage name. Nov: you throw a real update up but you dont understand that its like starting all over again Dec. your make a post that because of the holiday season approaching and the new things you are involved in your are selling your business, you expect to sell it for 10x what the market will pay for it, 100 people waste your time acting as serious buyers, 100 other people offer to run the site for you in exchange for a %. The above is very typical in this business and has been for a while, id like to believe that updates and exclusive content dont matter, I mean it would save me a shitload of money and time if id never have to update but in these days especially in these days unique updates do matter. This makes the affiliates life easier too, because if your site is trusted then when the affiliate gets a gallery somewhere or some other promo and a old member of yours comes across it and its a new set that gets him excited, it will be easier to convert as you already have this surfers trust. DRM and Anything you can do to protect your movies in these days is a must too, back in the day I pulled DRM as it was a nightmare support wise, many where using Windows Media 8 or lower etc, now with most people have windows media 9 or greater and almost everyone has the ability to stream flash you will get less complaints from members, in addition that one clip that they loves or 5 clips they jerk off too all the time wont work after their membership runs up, and in many cases they will rejoin just for those especially if they see new content on your site as well. I wish it would be easier to find new faces for my sites, on my site tushymodels.com there is a reason I pay $750 for a model referral, its because the best content will still always be with talent that hasn't been seen in 200 online movies doing the same thing shes doing in your movies. The problem is that with the net girls can do some hooking without a pimp and make in a day what porn would pay them shooting for 3 days, making it harder to find hot girls for decent prices. __________________ Spanking, Medical Fetish, Sleeping, Strap-on Anal Lesbians, Girls Fucking Guys, Handjob site REAL HOT, Shemales, Anal and Ass Licking sites 100% Real EXCLUSIVE with amazing retention, ccbill payouts, lots of content FREE FTP HOSTING Promote the largest and oldest member paid escort site, Converts 10 times better then any dating site, CCBill payouts ICQ# 158802076 Last edited by EscortBiz; 06-11-2009 at 12:36 AM..