Quote:
Originally Posted by BV
any check transactions do not affect your CBR.
around 30% of check signups end up being refunded, but the remaining usually end up being worth twice as much as the average credit card customer as they tend to rebill twice as long
so in time it adds up and if you don't offer check transactions you are leaving a good chunk of money on the table
also i don't think you will lose any credit card holders to a check sale, and if you do i wouldn't worry about it, as it's probably not going to be one of the ones that gets refunded
i would only offer a no trial full price recurring option, no trials and no non recurring on checks
|
cool, i was never really "sure" on that, because when I asked...the folks on the phone center weren't ever able to really conclusively tell me.