Quote:
Originally Posted by Sebastian Sands
change all the .95 to something odd..
Peoples eyes are well trained when looking over their CC statements, there is no tax on a membership so it will show as xx.95 and it sounds silly bit it stands out so does xx.99
When you buy something at walmert for 19.95 it will show up as 21.74 or whatever, when looking at a statemtn all the x.99 etc stand out and might get that extra second of attention and then the mind can go all kinds of directions. (oh I have to cancel that or worse CB) or the partner starts asking q's. So I say, let it blend with the rest.
We use xx.87 and have for years.
Just my thoughts.
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Also, when they see xx.95 or xx.99 they mentally round the number up.
Making the price end in 60's, 70's or 80's and they don't round it as readily.
