that's true, but it's still real early and for free on their google search page or for a small amount like 100 million they can brand google video with a hot easy to remmember name and beat youtube in 2-3 months. just a few ad spots and they win. add to that they already have more infrastructure in place and could just make a few quick deals with nbc or someone and start broadcasting full tv shows with ads on demand in a week if they wanted to.
Google could if they wanted spend some more money and resources to try and edge out youtube for the #1 spot but youtube wil still be around and whoever buys them will still have tons of ad inventory and google will still want to be involved in this action too. Why let yahoo, MSN, or ask or any others have that slice of pie too.
Remember myspace was for sale for $500 million or less before Newscorp purchased it. Google just did an ad deal with them for $900 million so.......
Google thinks ahead... youtube just got itself established as the first internet video sharing site. It's getting more viewers than CNN, FOX and all the major tv networks. In a few years this is going to be tv, whatever you want to watch on demand. Good for those GOOG holders...
That's a really good point.
And they know Videos.Google.Com will never become that big. That's why they want YouTube!
Microsoft had their own email service, then hotmail came along and ate their lunch. What'd they do? Bought hotmail. And for a premium price; when they were first offering smaller amounts the Hotmail founder told them to go pound salt. Made his investors nervous, but held out for good money because he knew its far more expensive to be an also-ran than someone who has whats known in marketing terms as 'First Mover Avantage'
Consider this; there was a time when Chrysler minivans were just tall K cars. Same 2.2 liter engine, same crappy components. But Chrysler held the #1 minivan spot for over a decade even as savvy competitors like Honda were making better product. Why? They were the first to hit the mass market with it.
This aquisition is a smart move for Google for the same reason - its cheaper in the long run to snap up the First Mover and grab their fanbase than try to start from scratch.
Ironically enough, the only exception is when your product is far and away more effective than pre-existing competition, as Google was when it entered the search engine market. yahoo, Excite, Go.com, and a million others were fighting over share but all their engines were dog slow and dogshit dumb. Back in the day Sergey and Larry tried to sell their creation to Microsoft or Yahoo for $1 million, but both said that was too expensive to buy a product made by Stanford university students still in school. D'oh!
Microsoft had their own email service, then hotmail came along and ate their lunch. What'd they do? Bought hotmail. And for a premium price; when they were first offering smaller amounts the Hotmail founder told them to go pound salt. Made his investors nervous, but held out for good money because he knew its far more expensive to be an also-ran than someone who has whats known in marketing terms as 'First Mover Avantage'
Consider this; there was a time when Chrysler minivans were just tall K cars. Same 2.2 liter engine, same crappy components. But Chrysler held the #1 minivan spot for over a decade even as savvy competitors like Honda were making better product. Why? They were the first to hit the mass market with it.
This aquisition is a smart move for Google for the same reason - its cheaper in the long run to snap up the First Mover and grab their fanbase than try to start from scratch.
Ironically enough, the only exception is when your product is far and away more effective than pre-existing competition, as Google was when it entered the search engine market. yahoo, Excite, Go.com, and a million others were fighting over share but all their engines were dog slow and dogshit dumb. Back in the day Sergey and Larry tried to sell their creation to Microsoft or Yahoo for $1 million, but both said that was too expensive to buy a product made by Stanford university students still in school. D'oh!
Google couldn't spend all their cash even if they tried. I think the acquisition would make perfect sense, especially with all the eyeballs youtube has. With Google building their own 'net' it will make even more sense economically as time goes on. I'm certain that every end network peers with Google, that can't help but make this purchase a layup.
Brad
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Google reportedly closing in on deal for YouTube.com
GOOG could announce a deal to acquire YouTube.com, the privately held video-sharing Web site, for roughly $1.6 billion as soon as after Monday's closing bell, according to media reports. The New York Times, citing undisclosed people involved with the talks, said both parties are scheduled to hold separate board meetings on Monday in order to approve the deal. Google shares closed up 2.1% at $420.50 on Friday.
Google reportedly closing in on deal for YouTube.com
GOOG could announce a deal to acquire YouTube.com, the privately held video-sharing Web site, for roughly $1.6 billion as soon as after Monday's closing bell, according to media reports. The New York Times, citing undisclosed people involved with the talks, said both parties are scheduled to hold separate board meetings on Monday in order to approve the deal. Google shares closed up 2.1% at $420.50 on Friday.
yeah it looks like a deal is getting closer. Will be inteesting to watch and see what unfolds.
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