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TheFLY, I like the way you think. Most of what you say makes sense, and is the basis for most pay-per-click programs, ours included.
However, one thing you have to keep in mind is that by running a pay-per-click model, rather than a per-sale (or revshare) is that you will get selected against.
Those webmasters with good traffic and good marketing savvy will continue to send to PPS programs (where they can make 40cents+ per click). Those webmasters that have shit traffic (or don't know what the fuck they are doing) will send to a PPC site.
I'm not saying that it can't be done as you describe, but you have to make sure you can convert this "shitty" traffic, or provide those techniques to the webmasters that can't or don't know how. You can't rely upon "average" data from a PPS site.
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AdultAdBroker - Buy and Sell Your Flat Rate Banners, Links, Tabs, Pops, Email Clicks and Members' Area Traffic - updated January 2026
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