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I always do. If I don't like looking at it then it just makes me not want to work on it. I'll be truthful, I tried promoting gay porn, but I didn't know the market or what surfers like and wanted etc. If I like a certain niche then I have a feel for what others who like it want. You also surf yourself for the things you like so you might find a traffic source while just surfing around. When I promoted the nylon niche I found so many good traffic sources by just surfing for my enjoyment.
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