Quote:
Originally Posted by Paul Markham
Some have that traffic and can only sell dating and cam sites off it.
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Yes, the thing is that you can always monetize traffic, no matter if there will be no more porn, or even no more porn content etc. which will never happen.
Traffic is what monetizes your content, traffic is what pays for your bills, and the relation between the quality of the product / giving it the right and intense exposure is NOT one sided, so you CAN'T say one is more important than the other.
This applies in general - most popular products are many times shit.
BUT that works in the world with control mechanisms, we're talking about scam here, scam is the problem, not that someone would need to make their sites better.
In case someone would have a shit site and the other one would have a great site and no scam would be going on - then we would me in more or less balanced business environment, and it would be only a matter of customer preferences (and again also the EXPOSURE of the good product) what does the customer choose, without getting fucked 10 times over along the way.
You can only say the balance needs to be somehow optimal for your case, your product, your budget etc.,
In general this of course doesn't work these days and many surfers are thrown at a shit product and get fucked in the ass hard - and as the result - the traffic pool has changed.
Quote:
Originally Posted by Paul Markham
If they turn the next surfer off from buying what do you think?
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That's what's happening on a daily basis, every minute another 10 / 100 / maybe 1000 surfers get fucked, as a result, the traffic pool is changing
Quote:
Originally Posted by Paul Markham
Not quoting the whole thing to save space. The situation we are in today is because we spent more on traffic than we should of and less on what the members were buying.
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The situation we are in today is because idiots could have made money screwing everone around without any control mechanism, at the end they even managed to find the dumbest model of them all that brings less marketing productivity than ever with a general porn product
Quote:
Originally Posted by Paul Markham
Satisfied customers do not leave as fast as ours did. Why we got it so out of balance is the next question. Who is really to blame? The customers don't care, they voted with their feet.
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Customers are sheep, they will sign up for another flashy cluster fuck even if you'll try to "care" about them. Then they get fucked, then they might return, yes.
I've seen many returning to our site say after 3 months of an inactive membership, that's why I was resistant to cross sells.
Now I have there a cross sell with Guerilla, that's a 7 day free trial, so anyone who converts has 7 days to cancel the membership for free, and I don't see anything wrong with that.
Quote:
Originally Posted by Paul Markham
Traffic never was King. Because it always costs money.
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And what for a logic is this? What is business?
An investment, in the ideal case with a return.
An investment, an opportunity, an experience.
So what is this for a statement?
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Originally Posted by Paul Markham
It's not until someone signs up that we are able to pay the bill of traffic.
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What are you talking about?
How much does one paying member in average cost you on bandwith, do you offer him unlimited streaming of 1000 livecams every day so it costs more than the membership
Quote:
Originally Posted by Paul Markham
Less people sign up the more expensive that traffic gets. And there is the problem and question. Do we spend more still on traffic and less on content of the store, so in the long run less sign up?
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I'm lost now
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Originally Posted by Paul Markham
Spot on and exactly my point. It ised to be send me 100, then 200 and now it's 1,000. Where does it stop?
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Do you know how much $ do I gross on 1000 uniques in average?
I used it as a UNIT, as a UNIT.
Quote:
Originally Posted by Paul Markham
No I', sure many are aware of the problem, the problem is convincing them what the answer is. Continuing down the same road we traveled for 8 years does not seem to be the solution.
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I disagree, idiocy and ignorance is the only safe bet in this industry.
Quote:
Originally Posted by Paul Markham
You started a thread that was perhaps designed to get some answers. I offered some. You shot me down. Now where do we go from here?
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Discussion is not always about agreeing with you, Paul.
