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Websites were doing things visa/mc didnt want them to do, so they set up a process that if a site falls under X criteria, then they have to follow these rules/guidelines. They set up a registration fee for the extra work/resources it would take them to follow those new processes.
The rules have been around for 6+ years and they seem to be achieving what they had set out to do. They probably set it up to get paid from each processor because if a site is sent up from one processor or another, they still have to take the time to review each site individually.
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