EXACTLY mutt.
But they want the good shit so they keep approving based on trying to hang on. It is unscrupulous. Honesty would be better, but they don't want to miss out on having content they might be able to sell to keep their sites going...
Yes we are fronting all the costs, that's the hard part. It is going to be impossible to front thousands of dollars and wait 30 days or more (don't call us about it we will call you mentality) to get reimbursed.
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