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dyna mo

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#1

the business model for my new site- thoughts? suggestions?

02-12-2009, 09:28 AM

key points:

1. micro-niched, based on my own interests. while various parts of the content concept are found in some porn, it is rare, brief and all the components are not found together in any porn i have come across.

2. exclusive content shot in-house, in HD with a very high level of quality production.

3. site structure: the paysite area will be comprised of pictures only (screen shots- a lot of them) from the actual HD shoots, monthly price $8.95

4. the videos will be available for purchase/download by scene, price per 30 minute scene- $8.95

5. no affiliate program. all traffic generation will come from emailing my current customer base of ~10,000 customers, traffic trades with other sites, seo, paid spots.

6. daily updates- 1 new scene every 2 days, each girl i shoot i am getting 4-6 30 minute scenes from.

i don't expect the site to be a mega money generator but i think it can generate $50k - $100k/month, but that's hard to gauge with the current state of the economy and noreal idea of where the economy is going.

thoughts?
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InternetIsForPorn

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#2

02-12-2009, 09:31 AM

Just dropping the affiliate business model won't HELP you

But good luck
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#3

02-12-2009, 09:41 AM

Good luck...

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stever

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#4

02-12-2009, 09:44 AM

sounds like a plan. let me know what happens

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HorseShit

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#5

02-12-2009, 09:44 AM

instant fail
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dyna mo

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#6

02-12-2009, 10:05 AM

Originally posted by InternetIsForPorn

Just dropping the affiliate business model won't HELP you

But good luck

i see your view. the math shows me an angle that suggests this business model is viable-

in the current affiliate marketing plan, we would have to offer 50% payouts to stay competitve. + an extra 10% using a ccbill or other to manage the affiliate payout. + an additional 10% to manage the affiliate program = 70% of revenue going to affiliates. so we would have to do well over 3x the traffic to just to make the same as we would do handling traffic in-house.

the good news is if this method does not work, implementing an affiliate program still there.
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dyna mo

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#7

02-12-2009, 10:07 AM

Originally posted by jdavis

instant fail

why's that?
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#8

02-12-2009, 10:10 AM

good luck!

I'm just a newbie.
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alexchechs

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#9

02-12-2009, 10:15 AM

Micro niche is a good start. But jsut make sure that the particular micro-niche you are doing has a customer base that is into the sort of mediums (pictures and videos) you are offering. You may find that they want more video..etc. I do like the idea of having the videos be a seperate fee. So that if there is a particular girl/scene you want you just pay for it. Thats not such a bad concept and has the potential to do well.

In terms of traffic generation... it's hard to do it without affiliates but you can try to start and see how it goes. Email marketing only goes so far as alot of times you lose 40% of the emails to spam filters, no matter what. So just make sure you can get the email join invites going through....

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Quagmire

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#10

02-12-2009, 10:18 AM

Originally posted by dyna mo

why's that?

Shhhhhh... don't feed the troll.
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Shap

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#11

02-12-2009, 10:21 AM

No offense but that's not much of a plan. Niche is important. Look is important. Can the site sell? How are you going to get traffic?

50k monthly is very very ambitious. I would say in 2009 anyone thinking to hit the ground running and make $50k a month with a new site is in for a very very rude awakening.

btw how many <$10 membership sites have you seen that have been successful? I can think of one. VideoBox and they gave all videos for that price.
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#12

02-12-2009, 10:24 AM

Originally posted by alexchechs

Email marketing only goes so far as alot of times you lose 40% of the emails to spam filters, no matter what. So just make sure you can get the email join invites going through....

Especially if you aren't on a paid whitelist [g/l with that]. Even with full dkim signing. 40% is easily lost.

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#13

02-12-2009, 10:25 AM

whoops missed the it's micro niche. That could help. I still think aim for 10k revenue. That is 30 transactions a day. These days that is huge. Especially without existing traffic sources.

I'd expect 1 to 2% return on your emailing of current customers unless it's a product that is a step up from what they pay for now.

Also, just having pictures may burn you bad. Just picture sites are very very tough to run. I know a large part of our client base are picture people. I may be wrong but I believe the people that join just picture sites are collectors (ie they join Twistys, ATK, Karups). Without video I see horrible retention and low customer satisfaction. If you want to run just picture charge a lower fee like $3.95 a month and get people in then upsell the hell out of them to your videos or to other sites in similar niches.
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#14

02-12-2009, 10:26 AM

I would like to see the quality of the HD videos.. Why charge so little as well ???

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dyna mo

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#15

02-12-2009, 10:29 AM

Originally posted by Shap

No offense but that's not much of a plan. Niche is important. Look is important. Can the site sell? How are you going to get traffic?

50k monthly is very very ambitious. I would say in 2009 anyone thinking to hit the ground running and make $50k a month with a new site is in for a very very rude awakening.

btw how many <$10 membership sites have you seen that have been successful? I can think of one. VideoBox and they gave all videos for that price.

i only included the key points here, i did not include specifics nor did i feel it wise to put the business plan in it's entire form here. nor did i think it smart to reveal the content concept.

i mentioned also, my traffic generation key points, including contacting my current customer base of ~10,000 customers i've done business with from my other adult sites.

also, i did not say anywhere that i expect to hit the ground running at $50k, i did say that was the revenue goal. as for the <$10 membership, it is a new concept and i look it at more as a small price to pay to see samples of the videos. i expect the vid to be the bigger revenue generator of the 2.
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#16

02-12-2009, 10:32 AM

Originally posted by dyna mo

i only included the key points here, i did not include specifics nor did i feel it wise to put the business plan in it's entire form here. nor did i think it smart to reveal the content concept.

i mentioned also, my traffic generation key points, including contacting my current customer base of ~10,000 customers i've done business with from my other adult sites.

also, i did not say anywhere that i expect to hit the ground running at $50k, i did say that was the revenue goal. as for the <$10 membership, it is a new concept and i look it at more as a small price to pay to see samples of the videos. i expect the vid to be the bigger revenue generator of the 2.

I understand. Was just giving you my first thoughts. I actually had a meeting with my team this week regarding <$10 paysite. History has shown it isn't a huge attraction or money maker. Many companies have tried it (it's not new). Mind you micro niche and catering to a super niche fan base could yield different results.
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dyna mo

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#17

02-12-2009, 10:33 AM

Originally posted by Shap

whoops missed the it's micro niche. That could help. I still think aim for 10k revenue. That is 30 transactions a day. These days that is huge. Especially without existing traffic sources.

I'd expect 1 to 2% return on your emailing of current customers unless it's a product that is a step up from what they pay for now.

Also, just having pictures may burn you bad. Just picture sites are very very tough to run. I know a large part of our client base are picture people. I may be wrong but I believe the people that join just picture sites are collectors (ie they join Twistys, ATK, Karups). Without video I see horrible retention and low customer satisfaction. If you want to run just picture charge a lower fee like $3.95 a month and get people in then upsell the hell out of them to your videos or to other sites in similar niches.

thank you for the input, my #s for the sell rate to current customers was also 1-2%. i will take a closer look at the pay structure for the membership side based on your comments. the goal of the pic side is to upsell to the videos,in fact.
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#18

02-12-2009, 10:34 AM

Originally posted by dyna mo

thank you for the input, my #s for the sell rate to current customers was also 1-2%. i will take a closer look at the pay structure for the membership side based on your comments. the goal of the pic side is to upsell to the videos,in fact.

Email me if you want. I have an idea that may work for you especially if it will be non affiliate based.
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#19

02-12-2009, 10:36 AM

Under $10 is too little, people won't trust it for a monthly. Make it all pay per download, both pic sets and movies.

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dyna mo

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#20

02-12-2009, 10:39 AM

Originally posted by Zuzana Designs

I would like to see the quality of the HD videos.. Why charge so little as well ???

i have a feeling you will be seeing the videos. LOL. re: the pay structure for the videos, in researching micropayment for video, i came up with this price point as competitive and i am also concerned about the current state of the porn business with tubes and the economy.

I wanted to stay under $10 to really provide a valuable commodity at a fair price. I figured if the customer likes our content, they will buy a lot more if it's priced better than just buying a little at a much higher price. for instance, i was at a car show recently and beer was $10 for a bottle of beer poured into a cup. i only bought one, if the beer was $6, i would of bought at least 2-3. total spent would of been $18 instead of $10.

i am very much open to being wrong about this but this is my thought on it at this time.
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#21

02-12-2009, 10:45 AM

You should just give everything away for free! Beat the tubes to the punch! Give away your own stuff for free, before anyone else gets to it!

Forget about conversions or profits - that's yesterday's business model.

Now we just pay to produce scenes that the surfer expects to watch for free. You want traffic right? The easiest way to get traffic is give everything away, or better yet, pay people to join up!

If that doesn't make sense to you, then you are in the wrong business!
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#22

02-12-2009, 10:45 AM

Originally posted by Shap

Email me if you want. I have an idea that may work for you especially if it will be non affiliate based.

will do, i'll send it to the email in your sig today.

thanks for that.
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dyna mo

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#23

02-12-2009, 10:47 AM

Originally posted by BFT3K

You should just give everything away for free! Beat the tubes to the punch! Give away your own stuff for free, before anyone else gets to it!

Forget about conversions or profits - that's yesterday's business model.

Now we just pay to produce scenes that the surfer expects to watch for free. You want traffic right? The easiest way to get traffic is give everything away, or better yet, pay people to join up!

If that doesn't make sense to you, then you are in the wrong business!

while i am very concerned with what you bring up, i do believe there is money still to be made. and there are many many sites out there that generate a nice revenue in spite of the free content being handed out.
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#24

02-12-2009, 10:48 AM

Originally posted by dyna mo

while i am very concerned with what you bring up, i do believe there is money still to be made. and there are many many sites out there that generate a nice revenue in spite of the free content being handed out.

It's a race to the bottom dude - enjoy the ride!
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#25

02-12-2009, 12:50 PM

Pay per HD scene actually does very well with us locally that is (sample http://www.dvddownload.nl/site/c251_...efinition.html)

If you have enough traffic that is. Email is not enough. Ads, seo and affiliates are needed to go into the 50K / 100K a month range.

Need more HQ traffic: try www.ero-advertising.com for low PPC click prices
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#26

02-12-2009, 01:13 PM

I'm not sure how many people would pay $8.95 a month for access to pictures and the opportunity to buy videos. You'd be better off shooting the content, and setting up a C4S store.
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#27

02-12-2009, 01:22 PM

Hit me on ICQ, tell me who you are, and I'd be glad to give you some feedback. lol.

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dyna mo

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#28

02-12-2009, 02:24 PM

Originally posted by VS_Jeff

I'm not sure how many people would pay $8.95 a month for access to pictures and the opportunity to buy videos. You'd be better off shooting the content, and setting up a C4S store.

that is a risk. an alternative is to flash encode the vids, put them in the members area and raise the price accordingly. My thought is that there is more value in givng the customer the video clip instead of streaming it in the member's area
we will be offering clips via c4s as well though.

Originally posted by uno

Hit me on ICQ, tell me who you are, and I'd be glad to give you some feedback. lol.

UNO!

Originally posted by notime

Pay per HD scene actually does very well with us locally that is (sample http://www.dvddownload.nl/site/c251_...efinition.html)

If you have enough traffic that is. Email is not enough. Ads, seo and affiliates are needed to go into the 50K / 100K a month range.

Need more HQ traffic: try www.ero-advertising.com for low PPC click prices

thanks for that information. currency calculator shows you sell those 30 minute HD scenes for ~$5.09 so i think i am in the ballpark for 30 min HD clips.

i've also had ero-advertising bookmarked for spending some ad $ with, i like what i see there.
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#29

02-12-2009, 03:49 PM

no affiliates? good luck

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