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Old 02-11-2009, 08:32 AM  
Snake Doctor
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Join Date: Mar 2001
Location: On top of my soapbox
Posts: 13,449
Is bounce rate the future of SEO?

Or are we already there?

By bounce rate I mean how long a visitor stays on your page after clicking your link in the SERPS.
If he stays for a long time, browses a few pages, then the SERPS will assume that you have some useful information there on the topic and adjust your ranking accordingly.
If he clicks the back button right away or clicks an off site link right away then maybe google decides the relevant info is contained in that off site link and not on your page?
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