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it can't be proven as direct loss in your books, because those ppl who watched/used it for free wouldn't necessarily have paid money for it anyhow from beginning. so its like free advertising for you, it could be a benefit. enforcement of copyright violations is a thing of the past with non-tangible, easily transferable publicly advertised goods on internet
there are lot of different opinions on this, its very political one. im not gonna bother replying.
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