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Depends on what you're trying to promote.
Let's say you have a porn blog.
What you would do is first get listed in all directories that do not require payment or a link back, and get listed in the best ones that do require a link back or payment.
Then, make some trades. Not A <-> B trades of course, but A -> B -> C trades. Only trade with established sites (even if they are unlikely to trade with you) and sites that look like a decent amount of effort has been put into them (making it more likely that they will grow).
Use characters you already have on adult surfer boards (you already have a bunch of those, right?) to put your links out there. Use message board posts like "can anyone tell me who this girl is?", with a link to a specific blog post.
Submit posts to nsfw social bookmarking thingies. Make sure your characters there have existed for a while already, and that you've submitted random good stuff you've come across occasionally.
Buy a bunch of posts/links from popular sites. Preferably ones on sites that don't actually advertise that they are selling them.
Trade blog posts with others (again, in A -> B -> C style).
etc.
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